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| Let
Others Know You Exist !! |
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| Targetted Mails |
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| The practice of sending
sales letters or customer newsletters by email. While
some individuals think it can be annoying, many businesses
find it a cost effective marketing tool. Email communications
are often more effective than printed direct mail, because
a reader can click on a link and go straight to the sender's
web site. |
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| E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: |
- Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
- Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
- Adding advertisements in e-mails sent by other companies to their customers.
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| The Good E-mail marketing is popular with companies because: |
- It is extremely cheap. Compared
to direct mailing or printed newsletters
the costs are negligible. The advertiser does not
need to pay for production, paper, printing or postage.
- It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes.
- It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
- It is easy to track. An advertiser can track bounce-backs, positive or negative responses, click-throughs, rise in sales.
- Advertisers can reach substantial numbers of email subscribers who have opted in (consented) to receive email communications on subjects of interest to them
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Illicit e-mail marketing
antedates legitimate e-mail marketing,
since on the early Internet (see Arpanet) it
was not permitted to use the medium for commercial
purposes. As a result, marketers attempting
to establish themselves as legitimate businesses
in e-mail marketing have had an uphill battle,
hampered also by criminal spam operations billing
themselves as legitimate. |
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