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| Let
Others Know You Exist !! |
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| Search Engine Optimization |
| Many online businesses fail to understand
the difference between a ranking amongst the top 30 search
results and a lower ranking. It's not like having more
or less traffic. The difference
is having highest traffic or no traffic at all! A top
30 rank can easily bring 1.000 visitors to a website one
single day. Being ranked lower may bring 10 visitors in
a whole month. In other words: some websites invest into
search engine
optimization(SEO) once and get visitors, orders
and money every day. Others save this one time investment
and wonder why their website doesn't produce income. |
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| Research shows that most web traffic
comes from search
engines. But if your site is not ranked high
enough on the search engines (e.g. after the third page
of the search result), none of that traffic will come
to you. Worse, it might all go to your competitors. Search
engines are a very important source of traffic because
it's highly targeted. Visitors that come to your site
via search engines got there because
they focused their search using keywords
related to your products or services. But because there
are so many pages on the web, and more submitted every
day, your site is competing with an increasing number
of other sites. |
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That's where Search Engine Optimization(SEO) comes in. Search Engine Optimization(SEO) is the process of preparing your website so that search engines can better understand its content and/or purpose. If a search engine cannot clearly identify the content of your site, why would it give your site a high position in the search results?
Search Engine Optimization(SEO) is hard work,
it requires hours of analysis and investigation by the
optimization expert. But the results can be truly amazing.
Your website traffic can be
increased dramatically, saving you a lot of money that
you would constantly need to spend on advertising otherwise. |
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| Search engine is where most of my customers
come from. They, like you, probably entered keywords into
a search engines, such as Google or Yahoo!, looking for
a search engine optimization(SEO). And because the search engine
considers this web page as one of, if not THE most relevant
web page for your search, it displayed this web page on
the first page of search results, and more often than
not, in the #1 position. As a result, you clicked on the
hyperlink,
which brings you to the relevant web page. |
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| SEO is actually quite easy, if you know how. All it takes is a few tweaks here and there, and you could turn WebPages lost in cyberspace into crazed cash machines spitting out cash, 24/7 faster than you ever imagined. |
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| The beauty of getting top search engine rankings is that once you've done the work, and your WebPages hit the top of the search engines, they never stop working for you. If you have WebPages optimized, several years ago, they are still making money, day after day, month after month. |
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| Search engine optimization, or SEO,
is the process of configuring web site for maximum exposure
to the search
engine spiders and ensuring relevant placement within
the search engine's database structure and results. |
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| Any search engine optimization(SEO) service
is designed to promote a web site so that it attracts
traffic from the search engines for its key messages.
It does so by attaining a very high position in the search
results for it’s most appropriate and relevant keywords
and key phrases. Optimization(SEO) is an ongoing process. Even
though a web site is optimized this month, ongoing changes
in search engine algorithms mean there may be major or
minor changes required to keep the web site optimized.
Thus, any search engine optimization(SEO) service must not
be considered a one-time event. |
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| In any given month there are numerous things that the search engines look for that a web site operator needs to be conscious of and plan for, or have an optimization firm manage on their behalf. |
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| Everything about the design and construction of a web site should be done from the perspective of functionality, with an eye to search engine performance. The only way to attain and retain top search engine positioning for relevant keywords over an extended period of time is by removing any barriers to the search engine spiders, and by having great content. The simplest step in the search engine process starts here. If your web site is not content rich, add the content necessary to make it one. |
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| A successful search engine strategy
will start with proper web site design, and build on that
by incorporating a regular, consistent SEO service into
the web site's regular maintenance schedule. This SEO
service should ensure the web site always stays up-to-date
with all of the latest search engine trends and algorithms
to build and maintain placement. Once the design is finished,
and the web site built, the optimization(SEO) process begins.
This is where true "Search Engine Optimization"
comes into play. The optimization part of servicing a
web site needs to be a complete solution for marketing
your web site to the search engines. It must include these
major steps, performed on a regular schedule to keep up
with the ongoing changes in the search engines industry,
and search engine algorithm changes: |
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| Good SEO and online marketing does not
involve finding loopholes in search engine algorithms
and exploiting them. These practices may occasionally
give better rankings in the short term, but always result
in medium to long-term disaster. These techniques often
border on search
engine Spam. |
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| A good optimization strategy is about ensuring that a web site has lots of meaningful content, and working within the search engine guidelines to optimize and promote the content, and the web site as a whole. Good relevant content that is properly optimized will be accurately indexed by the search engines, and will ensure that more than just the top page of a web site is read and reviewed. Rich, high quality content should also be part of your marketing plan, for this content is the material that the web site is built on. |
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| SEO has become the premier Internet
marketing vehicle in terms of acquiring new customers
and delivering improved Return On Investment (ROI). A
company without a marketing strategy is a company awash.
An online marketing strategy without a SEO component is
doomed to fail. The reason for this is simple. A visitor
from a search engine is someone who is actively searching
for the product or service the web site is promoting.
Depending on the analysis, between 87% and 94% of first
time visitors, or |
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| brand new web site traffic, comes from the search engines. If search engines bring qualified visitors, and almost all new visitors to an online business come from search engines, how can a web site succeed without even the most basic search engine marketing strategies? |
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| The cost of acquiring a customer through a search engine is virtually zero compared to the cost of generating a single customer lead via advertising which can cost hundreds of dollars. If search engines are the way most people find web sites, and the cost of acquiring a customer in this way is negligible, then significant value can be added to a web site simply by optimizing the web pages for the search engines. Remember, the search engines will look at much more than just the content of the top page of a web site, so as much of the web site as possible needs to be optimized. We suggest you should consider optimizing all of the main category, or topic pages within a web site. |
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