| Let
Others Know You Exist !! |
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| Link Building One Way |
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| Link
Popularity is crucial to high search
engines ranking. It is the volume of incoming
links to your website from other websites. To get high-ranking
position with the search engines and more traffic to your
web site, it is indispensable to work out a linking strategy
to establish link popularity on the web.
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| It requires efforts to choose web sites
to exchange links that are relevant to the theme of your
web site to maintain the interest level of your visitors.
The process involves searching the web looking for suitable
websites, agreeing reciprocal
links, updating the links pages and monitoring
the link exchange.
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| Before starting your linking campaign, make sure that your site has some great content or some good tool or something, which creates unique value for visitors. Remember that the unique value is most important in your web site linking strategy. Off course you would not link exchange link with someone who doesn’t have anything of merit on site. It applies to others. |
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| First thing you should be looking forward
is to generate and create one-way
incoming links into your web site. These links are
at the highest priority as far as our Linking Campaign
goes. This is because the search engines see them as they
are: one way links. In fact a search engine knows that
you have not traded a link some one has found genuine
merit in your web site and has linked to you. Search engines
value that link higher than others. |
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| To start the Linking campaign you would
need directory listings.
There are numerous directories available on net, which
one can submit a site to. With directory listings you
can aspire for more than one incoming link as well. You
can also get some one to do that for you if your budget
permits it. Then there are multiple, regional & topical
directories which one can look for & get the site
submitted to. There are some portals, which are hubs for
the theme that your web site is focusing on. |
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| After having found & listed into these directories, hubs, portals etc the next phase in Linking is to create one way links. There are reasons for which you will submit the link for your website. These depend upon the followings. |
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| Exceptional Contents |
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| To get people come onto your site there
should be strong and valued contents on your website.
Arrange articles &
columns on your subject matter of expertise. These articles
should be genuine content, which adds value to the reader,
& are not just under cover publicity campaigns for
your own product or service. Once these articles are created,
include that article to various online resources &
content providers. To find a listing similar to your contents,
do an online search for the keyword Article banks, choose
your targets & start to submit articles. Don’t
forget to host that content on your site as well. This
is generally what people will link to. |
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| Another place to contribute these articles is to the sites, which are ranking ahead of you on your key search phrase. Most probably they will also have quality content on their site. So if you have genuine content, they will welcome your contribution |
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| Free downloads |
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| Apart from content you can use other free available downloads from your site for people to link to you. This free download can be a good software tool relating to your domain or an e-book (content again) etc. If people perceive value in what you are offering, chances are they will reciprocate by linking to you. Another way to leverage this free download scheme is to get listed in the directories and portals, which offer a listing of freeware on the net. |
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| Product Reviews |
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| Survey the products & services in your domain. Pick up some popular ones and write reviews. Then submit those reviews to the concerned site/s. More often then not they will use it while providing a link back to you for the credits. |
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| Contests |
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| Another way of getting some quality links is to hold a contest or host sweepstakes on your site. Once you have this in place get it listed with the directories, which offer free contests & games listings. You can search for contest directories or start from here |
| However there are ways to create one way links, which are different than the abovementioned strategies. This involves leaving your track wherever you go. In simpler terms keep your signature file ready (with a hyperlink) & then post it wherever possible. Some of the places where you can show your self and your site are. |
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• Whenever you visit a site that have a guest book, write a comment in it with your signature file.
• Post messages on the forums or some chat rooms relating to your topic with hyperlink.
• Post messages in the newsgroups with hyperlink.
• Always remember to have your signature file in your email.
• Distribute free e-books on your site with links to your website pages.
• Another long winding however effective way to create incoming links is to host affiliate programs or launch banner exchange programs or launch a web ring program from your site. People who will sign up will have links pointing to your site from theirs.
smart traffic
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