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| Let Others Know You Exist !! |
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| Meta-Tags |
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| The Title tag |
| <title>some title words</title> |
| This is second of the two
most important elements for good rankings. Make sure that
the page's search term is contained in this tag, and place
it as near to the front as is reasonable, whilst ensuring
that it reads well. There's nothing wrong with placing
the search term up front on its own, followed by a period;
e.g. "Pagerank.
Google's PageRank and how to make the
most of it". The target search term is, of course,
"PageRank". Obviously each
page's Title
tag should be different to the Title tags on the site's
other pages. |
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| The Description tag |
| <meta name="description" content="a nice description"> |
| Some search engines, such
as Google, don't display the Description like they used
to do but, even so, it should still be included in each
page for those engines that do, and for the odd times
when even Google displays it. Write an appealing description
for the page and incorporate the page's search term into
it at least once and, preferably, twice. Place one instance
of it at the start or as near to the start as is reasonably
possible. |
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| The Keywords tag |
| <meta name="keywords" content="some keywords"> |
| The words in the Keywords
tag were never treated as keywords by the search engines;
they were treated as text on the page. The tag isn't as
effective as it used to be but there is no reason to leave
it out. So put plenty of relevant keywords into the tag
and include the search term once at the front, and a second
time further along the line. There is no need to seperate
keywords and keyphrases with commas, as is often done,
since the engines ignore commas. |
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| The Heading tag |
| The H tag |
| <Hn>some heading words</Hn> |
| "n" is a number from 1 to 6; the biggest heading size being 1. H tags are given more weight than ordinary text and, the bigger the H size, the more weight it receives. So include the target search term in H tags at least once on the page, and two or three times if possible. Also, place the first H tag as near to the top of the page as possible. |
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| The Bold tag |
| Bold text |
| Bold text is given more weight than ordinary text but not as much as H tags. As much as is reasonable, enclose the search term in bold tags when it appears on the page. |
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| The Alt tag |
| Alt text |
<img src="url" alt="some alt text which is displayed on mouseover">
Include the search term in the alt text of all images on the page. Keep in mind that some systems such as Braille readers and speach synthesisers use the alt text, so you might want to make them usable whilst including the search term. |
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