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| Let Others Know You Exist !! |
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| Keywords |
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| The Keywords
Tag is a series of keywords that represents
the content of your site.Search engines that support META
tags will often use the keywords
found on your pages as a means to categorize your website
based on the search engines indexing algorithms (proprietary
algorithms which index your website in search engine databases).
Ensure you choose keywords that are relevant to your site
and avoid excessive repetition as many search engines
will penalize your rankings for attempting to abuse their
system. Similar to the Description
META Tag, search engines give priority to
the first few words in your description, so focus on your
main keywords and then elaborate further by using synonyms
or other related words |
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| The keyword
meta tag has another important use when it
comes to some search engines. When these auto robot search
engines index your site, some will look for a keyword
meta tag to use as index words. When someone uses their
search engine and searches on a word that is in your keyword
meta tame list, your site will be included in the output
search results. |
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| The Meta-Keywords Tag |
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The meta
keywords tag allows you to provide additional
text for crawler-based search engines to index along
with your body copy.The meta keywords tag is sometimes
useful as a way to reinforce the terms you think a page
is important for ON THE FEW CRAWLERS THAT SUPPORT IT.
For instance, if you had a page about stamp collecting
-- AND you say the words stamp collecting at various
places in your body copy -- then mentioning the words
"stamp collecting" in the meta keywords tag
MIGHT help boost your page a bit higher for those words.Remember,
if you don't use the words "stamp collecting"
on the page at all, then just adding them to the meta
keywords tag is extremely unlikely to help the page
do well for the term. The text in the meta keywords
tag, FOR THE FEW CRAWLERS THAT SUPPORT IT, works in
conjunction with the text in your body copy. |
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Imp points while using meta-keywords tag |
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- Each keyword should be separated by a comma. Capitalization is not important in the keyword meta tag.
- The meta-tag keywords attribute
When selecting words to place in the meta-tag keywords attribute, you must select keywords that accurately reflect the content of the web page. If a word appears in your meta-tags that does not appear in your main body content, then your web page will very likely receive a spam penalty from the search engines, possibly getting your web site permanently removed from the search engine databases.
- Singular vs. plural--When creating your keywords list, place the version of the keyword that your site visitors use the most at the beginning of your keyword list.
- Uppercase vs. lowercase--Most search engines do not use case sensitivity as an element of their algorithms. Thus, using all versions (all uppercase, all lowercase, initial capitalization) of keywords and keyword phrases is probably a waste of time and can result in a spam penalty for keyword stacking.
- Commas vs. no commas--It makes no difference to the search engines that use the meta-tag keywords attribute whether or not you use commas or spaces to separate your keywords and keyword phrases. If it is easier for you to view your keyword phrases with commas, then use them. Using commas will not affect your web page's relevancy.
- Misspelled keywords--Since some keywords are commonly misspelled (such as the word "millennium"), you might want to put a misspelled keyword in your meta-tags. However, if that misspelled word does not appear in your main body text, this strategy is a waste of time. Search engines use both keyword frequency and keyword placement in their algorithms. If you are putting a misspelled keyword in only one place (i.e., your meta-tag keywords attribute), it's not helping your web page's relevancy because the keyword concentration for that one word is practically non-existent.
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| So to conclude, the meta-keywords tag can help you a lot in promoting your website but if used wisely and effectively.It cant wholly promote your website but can act as one of the means of SEO. |
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