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| Let
Others Know You Exist !! |
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| Search Engine Submission |
| The process of submitting your Web site
URL to a search engine or search directory
with the intent of getting it listed on the search site
is known as Search
Engine Submission.It is a generic term used
to either describe the method of registering your web
site with the search engines. |
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| Does your web site generate enough traffic?
Is your web site profitable? Since 80% of the internet
traffic is generated from search engines,
over 50% of consumers use search engines to search for
product or service online. If your web site is not listed
in the top 30 positions of each major search engine, it
is unlikely that customer will find you. |
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| Benefit of Search Engine Submission |
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- Get your web site list on all search engines
- Help to achieve top search engine rankings
- Increase your online sales
- Reach more customers
- Taking over the competitions
- Drive targeted and qualified visitors to your web site
- Expand to new markets
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| Getting listed does not mean that you will necessarily rank well for particular terms, however. It simply means that the search engine knows your pages exist.Think of it like a lottery. Search engine submission is akin to you purchasing a lottery ticket. Having a ticket doesn't mean that you will win, but you must have a ticket to have any chance at all. |
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| Directories are search engines powered
by human beings. Human editors compile all the listings
that directories have. Getting listed with the web's key
directories is very important, because their listings
are seen by many people. In addition, if you are listed
with them, then crawler-based search engines are more
likely to find your site and add it to their listings
for free. |
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| Submitting a Website |
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| You should prepare before submitting to
any directory. This preparation means that you have written
a 25 word or less description of your entire web site.
That description should
make use of the two or three key terms that you hope to
be found for.If you have time, you should consider researching
what are the best terms for your site, rather than guessing
at these. The What People Search For page has a list of
resources that will allow you to do such research.It is
essential that the description you write not make use
of marketing language. So, if you sold shoes and wanted
to be found for terms such as "athletic shoes"
and "running shoes," you might write a "just
the facts" description like this: |
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| Purchase athletic shoes, running shoes, hiking boots and other footwear plus try our cross country trail finder |
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| Before submitting your site to any directories,
you should be satisfied that the TITLE and DESCRIPTION
of your home page reflect your most important search terms
and that they convey the right impression of your site.
This should be the text that is submitted (if you've already
submitted a different description to Yahoo, it is very
unlikely that you will be able to persuade them to change
your listing).If you have any sort of budget for web marketing,
paying for an entry in Yahoo (and possibly LookSmart)
is likely to be good value for money. For advise on how
to submit to Yahoo, first read the Yahoo guidelines, then
check out How to Get Listed in Yahoo!. LookSmart also
encourages submission of more than one page per site,
which you may wish to consider if you are offering several
different services on one site. |
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| You should also add an entry to dmoz,
the Open Directory Project. Dmoz is now used by several
search services, including AltaVista, Hotbot, Lycos and
Google, and it's free. Re-submit your site if it doesn't
appear on dmoz within a month.ou should submit your home
page and site map page to the major search engines. This
should include, as a minimum: AltaVista, Excite, Fast,
Google, HotBot, Lycos, and Northern Light.In addition
to submission, you should also create a link to your new
site from a page on an existing site that is already indexed.
In many cases, this will be a more effective method of
getting a site indexed than submission. |
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The value of submitting multiple pages
and of using automated submission services is limited.
This is becasue a very high percentage of submitted pages
received by search engines come from automated services.
As a result, the engines are developing strategies for
preventing automated submissions and are also becoming
less reliant on submissions, in general; links from existing
pages are of increasing importantance. So, use automated
submission services with care and even if you submit manually
don't expect amazing results.
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